HOUTTUYNIA CORDATA EXTRACT
Please don't make us say its name, but we're happy it's in our skincare. Native to Southeast Asia, Houttuynia Cordata, AKA fish mint or rainbow leaf, has a long
history in traditional Chinese medicine. It is often eaten as a leafy vegetable, or its leaves are dried and used for Japanese and Korean teas.
As for its importance in skincare, the main active components in the plant are called flavonoids. Houttuynia cordata specifically has a fair amount of polyphenolic flavonoids, all of which display anti-Inflammatory, antioxidant, and antibacterial properties. Quercitrin (one kind of flavonoid) has also been shown
to decrease damage from UVB rays, which we always welcome.
Where You'll Find it:
Matrigen Detoxifying Mist
Omega Green Plus
CENTELLA ASIATICA
AKA Cica, Gotu Kola, Asiatic Pennywort, Centella has been a staple in traditional Chinese medicine. In fact, ancient monographs depict its wound healing and memory enhancement effects. Grown in swampy areas and known as an
"invasive"plant, its contribution to skincare is described much more favorably.
Ultra-soothing and reparative, it has as many antioxidants as green tea and has been calming skin for centuries.
What makes Cica great for sensitive skin is its ability to calm inflammation, itching
and irritation. The benefits of Cica come mainly from its primary active components: saponins.
The four main skin-loving saponins in Cica are: Asiaticoside, Asiatic Acid, Madecassoside and Madasiatic Acid. These saponins have very similar characteristics - they all contribute to Cica's exceptional healing and antioxidant properties, primarily due to its ability to trigger collagen production and reduce inflammation.
Where You'll Find It:
O'melon's HC Mask
Bravity's Cica Elixir
ANEMARRHENA ASPHODELOIDES ROOT EXTRACT
Perhaps better known by its trademarked name, Volufiline. or Jimo Root Extract, is a sought-after Asian botanical. It's known for it's plumping effect, which it achieved by the way it promotes lipid storage leading to an increase of adipocyte volume in the fatty tissue. In short, it helps decrease the appearance of fine lines and sagging skin...which, sign us up!
Where You'll Find it:
Bravity's Tightening Neck Ampoule
