We love what we do, but we're also here to make money, right?
Here is a trick I recently implemented that has proven to be very beneficial in adding to my sales ticket.
I am always trying to find ways to make my client's experience that much more personal. I feel like it adds to their experience, and it also helps me provide a top notch service.
I've been consistently bringing in an extra $350 a week using a facial preference form. This is something I created; feel free to use it, or create your own!
Here's what it is....
A few days before any facial client's appointment, they receive an email/text asking them to fill out a facial preference form. Preferences include:
Scented Towel Option
Patchouli, Black Pepper + Lavender (I use the pillow mist from Thara Sacra)
Lemongrass + Lavender (I create my own)
Jasmine + Yarrow (I also create my own)
And obviously no scent for those sensitive
I see other estheticians scenting their towels at the beginning of the day, but I strongly advise against that as a client may have an allergy or be sensitive to smells.
I like to give them the option in case they have something they're doing after. I also provide dry shampoo and comb in case they want it!
Sometimes our clients just want to be cared for, and don't want to expend energy talking or thinking. I love giving clients the option of a silent appointment. Of course, I always let them lead, and if they ask questions I answer. I think it's important to read their energy.
This is where the extra money comes in. Add-ons are a great way to add to the original ticket. Sending this form a few days beforehand creates an "last call" urgency.
My clients can always add-on to their service at the time of booking, but honestly they rarely do. I think breaking up the booking process like this "lessens" the financial burden psychologically speaking.
For example, say you're at a store and you see a $60 shirt and $40 scarf you like, but you can only bring yourself to buy the shirt. You feel better spending $60 rather than $100, right? But lets say your errands take you to another store and there is another scarf that catches your eye. I don't know about you, but I'm buying the scarf for $40, because, well it's only $40. It's just easier to justify this way, at least for me, and I know I'm not alone!
This process works, I promise!! And of course you can create your own version. Other ideas I've had include:
- CBD upgrade
- Hair mask that they leave on
- Cuticle treatment
- Gua Sha
- Hydrating lip treatment
- Light chemical peel
I personally use Vagaro - I love the ease of booking, and all the extras it has to offer, including forms! Below is an actual screen shot of my facial preference form.
I really recommend implementing this into your practice. Like I said, it has continuously brought in $350/wk for me. That's an extra $1400, and I only work 3 days a week!
If you try it, we would love to hear how it's worked out for you. Send us message on IG, or email us at email@example.com